Things have been busy since launching the new brand for NewSpring, but I am pleased to say our brand identity standards are finally finished. In all honesty, we were just figuring out all of the limitations when we launched the brand. I feel like a lot was learned through the past year, and this guide is better due to marinating for this long.
I went with an accordion fold and something that was pocket size but could also sit on your desk as a quick reference. This format is something I received on my first day working at Gensler and I have kept it with me ever since.
It's more of a brief overview of do’s and don'ts and vision for the brand. It's not exhaustive but doable for on-boarding a new creative to the team. There are plans to have more detailed brand instructions on a future internal website for the team.